Welcome to the inaugural article of “The Busson Perspective”.

This blog will be unlike many you have read before as it will not be written from a singular viewpoint. Instead, we endeavor to share the insights of a very diverse team. No. I don’t mean diverse in the traditional “PC” sense. The diversity I mean speaks to the age range and skill sets of the contributors. This blog will offer the unique perspective of a 30 plus year print professional rapidly approaching retirement. A new college graduate in the field of consumer psychology. A young, talented and sometimes edgy and artsy graphic artist. And me, a 36 year old sales and marketing professional with enough experience to “think” I’m an expert but enough youth to still chase and learn about the newest technology.

By offering a diversity of opinion and style, you are sure to find some entertainment mixed in with a few substantive points here and there. There are no muzzles applied here. Just honest, straight forward perspectives on customer engagement and why it all matters…

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